Spin: is in.

Spin: is in. Karp, Rashelle S, ed Powerful public relations public relations,activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most : A how-to guide forlibraries. Chicago: American Library Association, 2001. 90p US$32.00soft ISBN ISBNabbr.International Standard Book NumberISBNInternational Standard Book NumberISBNn abbr (= International Standard Book Number) → ISBN m0838908187 THE CHALLENGE IS TO CONVINCE OUR CUSTOMERS AND COMMUNITY THAT THEIRLIBRARY has more to offer today than it ever did. It is up to librariansto communicate the quality and quantity of the unique services thelibrary provides. That's what this book seeks to help us achieve.The beauty of Karp's work is that it is appropriate for all typesof libraries; we all need to be aware of, and utilise, public relationscommunication skills, and this is the perfect resource to allow us to doit. In this handy guide, we learn how to: * produce eye-catching brochures using desktop technology * create a web-based PR strategy and plan * develop multimedia promotional programs that can be set up in thelibrary * plan special events and exhibits that will generate publicity andattendance. With sample screen captures, press releases, public serviceannouncements, and other PR tools provided in this book, we learn toattract customers to the new wealth of information and entertainmentresources in our libraries. The chapters are divided into the different genres of publicrelations after an introduction and a background chapter: 1. Synergy in library public relations, marketing and developmentactivities 2. News releases, photo releases, public service announcements 3. Library publications 4. Web-based public relations 5. Exhibits 6. Interactive multimedia programs via touch screen kiosks andcd-roms 7. Planning special events 8. Desktop publishing desktop publishing,system for producing printed materials that consists of a personal computer or computer workstation, a high-resolution printer (usually a laser printer), and a computer program that allows the user to select from a variety of type fonts and sizes, and image 9. Public relations lessons: selected annotated bibliography An annotated bibliography is a bibliography that gives a summary of the research that has been done. It is still an alphabetical list of research sources. In addition to bibliographic data, an annotated bibliography provides a brief summary or annotation. The entire book is informative, practical and easy to follow. It isan updated edition of an earlier volume and is filled with the latesttips and hints for busy librarians and information managers. The contentis well set out and easily understood. As the editor points out,'good public relations does not waste the consumer's time withunnecessary words and images. It gets to the point quickly andimaginatively, just like this book does'. That really sums it up: this is a theoretical book that is repletewith practical, hands-on advice from specialists whose aim is to providestraightforward, no-nonsense advice for developing effective publicrelations programs for libraries. They have succeeded admirably. DA Cronau, Christian Heritage Christian Heritage can refer to: The Christian Heritage Party of Canada, a political party. Christian Heritage New Zealand, a defunct New Zealand political party. Christian Heritage School, the name of several different private schools in the United States. College